A daily dose of wellness, personalised to your dog

Help your bestie thrive with a personalised blend of superfoods, supplements and botanicals

Request early access

Damn right.
Dogs need supplements too.

Two-thirds of British adults take supplements.

So why aren’t we treating our four-legged family members with the same TLC?

What is Front Of The Pack?

Put simply, we make tasty, personalised blends that provide targeted health support right where your dog needs it most.

Every dog needs unique support

  • Prince

    DentalCalmingSkin & Coat
  • Buddy

    JointsAllergiesHeart Health
  • Biggles

    DigestionSkin & CoatSenior Support

Our blends support these areas

  • Dental

  • Digestion

  • Calming

  • Joints

  • Skin & Coat

  • Allergies

  • Heart Health

  • Protect & Repair

  • Senior Support

Visible results in under 6 weeks

  • This is Barney

    He’s been fart free for 2 months.

    At last! His poos are firm and his flatulance haunts us no more.

    - Barney’s Dad

  • Say hello to Teddy

    The Fox Terrier who conquered his anxiety.

    Six weeks on he no longer frets when I leave for work.

    - Teddy’s Mum

Skeptical? Us too.

That’s why we promise to be upfront about what’s inside our products and how they work.


Upfront on ingredients

Organic • All natural • Ethically sourced

  • Krill Oil

  • Papaya

  • Chondroitin

  • Green Tea Extract


Upfront on science

Expertly formulated • Safety tested • Transparent on research

  • Vet Surgeon

    Dr. Stephanie Wenban BVSc, MRCVS

    Steph sniffs out everything she needs to know about your dog and brews up a blend that’s just right for them

  • Vet

    Dr. Andrew Bucher BVSc, BSC, MRCVS

    Andrew scours the globe for ingredients that meet our obsessively high standards

  • Vet Nurse

    Nicole Dinsdale

    Nicole’s always on hand to field any questions or concerns you may have. Get in touch anytime!

Why you and your dog will love Front Of The Pack

  • Simple one-a-day sachet
  • Delicious taste dogs love
  • Eco-friendly monthly refill packs
Request early access

How it works

  1. Take our quick quiz

    Tell our experts about your dog and where they need a leg up

  2. Discover your dog’s blend

    A tasty blend of botanicals, superfoods and supplements, personalized to your dog

    From £20/month

  3. Receive monthly top-ups

    Your dog’s 30-day supply of sachets will be delivered to your door every month

The countdown to daily doggy wellness is on!

Sign up to receive exclusive early access to Front Of The Pack blends.